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Marketing for the Energy Industry

Apps, Customer Portals, and Websites for Greater Customer Proximity

Beyond Tech develops digital Solutions for energy suppliers and energy communities. This allows you to support your customers in their daily lives and bring new offerings like PV, storage, or wall boxes to market faster.

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Challenges in Marketing for Energy Companies

Today, energy companies offer far more than just electricity and gas. For new products to reach customers, digital touchpoints are needed that often do not yet exist.

Few Contact Points

Many customers only hear from their energy company during their annual bill or a price change. This makes it difficult to build genuine loyalty.

New Products That Require Explanation

PV systems, storage units, wall boxes, or energy communities are significantly more consultation-intensive than an electricity tariff and require a suitable digital presence.

Registration as a Hurdle

Meter point numbers, technical data, and proofs make registrations complicated. This leads to drop-offs and rework for specialized departments.

Digital Solutions for Energy Company Marketing

01

App Development

With your own app, you have a direct line to your customers and can place new offers where they are active daily. Whether for end customers, energy communities, or as a white-label Solution for partner organizations: We develop the app that fits your offering.

02

Websites and Landing Pages

New products require a presence that explains them clearly and leads to inquiries. This allows you to bring offerings like PV or wall boxes to market quickly and convincingly.

03

Customer Portals and Self-Service

A portal under your brand where customers can manage contracts, consumption, and documents themselves. This strengthens loyalty and positions your company as a modern energy service provider.

04

Digital Ordering and Registration Processes

The simpler the registration, the more interested parties become customers. Your data is complete from the start, and your specialized department has less rework.

What Our Customers Say

Digital Platform for the Energy Community for Austria

The Energy Community for Austria needed a digital foundation that could keep pace with the community's growth. Beyond Tech, in collaboration with BE Solution GmbH, developed a complete platform in six months: a native app for Android and iOS, a web platform, and a self-service center, both implemented as white-label Solutions. An integrated scan function for automatic identification of meter points simplifies registration and improves data quality.

„The collaboration with Beyond Tech was very partnership-oriented and solution-driven. We particularly valued their profound understanding of the requirements in the energy sector. Our technical specifications were quickly adopted and translated into a platform that functions reliably in daily operations.“

Teresa Gruber

Head of E-Independence Products B2C, Burgenland Energie AG

Digitalization in the Energy Industry That Reaches Everyday Life

Your Path to a Solution

  1. 1

    Consultation

    Together, we gain an overview of your processes and requirements. This clarifies where digitalization will make the biggest difference for you.

  2. 2

    Planning

    Based on the consultation, we develop the right Solution for you and a clear implementation plan.

  3. 3

    Implementation

    We implement your Solution and integrate existing systems. Your team is continuously involved throughout the process.

  4. 4

    Quality Assurance

    Together, we test the Solution under real conditions before it goes live.

  5. 5

    Rollout

    We personally accompany your go-live and ensure a structured transition to ongoing operations.

  6. 6

    Support

    Even after the go-live, we remain by your side and continue to develop your Solution with you.

Frequently Asked Questions About Marketing in the Energy Industry

What are the benefits of a dedicated app for an energy company?

An app creates regular contact points with your customers. For example, they can view their consumption, use services, and learn directly about new offers. For energy companies, this means stronger customer loyalty and a direct channel for products like PV, storage, or e-mobility.

What does white-label mean and when is it useful?

A white-label Solution is a ready-made application that can be fully deployed under your own branding. This saves development time and costs, enables quick market entry, and still creates a consistent brand experience for your customers. Any company that wants to quickly offer a proven Solution under its own name benefits from this, without having to develop from scratch. Ongoing enhancements are automatically incorporated. Especially in the energy industry, where similar requirements arise for many companies, this is a significant advantage.

Can existing systems like SAP or CRM be integrated?

Yes. We integrate existing systems so that data is automatically available where it is needed. Your team works within a continuous system without having to switch between different tools.

Does Beyond Tech also support campaigns?

Yes. From email campaigns to surveys and online forms, we set up the appropriate tools and connect them to your CRM. You can find more about targeting your customers on our Sales page.

How does Beyond Tech ensure that the developed Solutions are actually used?

We develop not only technically functional Solutions, but also focus on user-friendliness and real added value for your customers. This means iterative development, close coordination with your team, and a clear testing strategy before go-live.

Can Beyond Tech also handle ongoing development and operations?

Yes. We support you beyond the go-live, continuously develop your Solution, and stand by you as a partner for technical questions. This ensures your Solution remains current and adapts to new requirements.

Bring Your Energy Products Digitally to Your Customers

Tell us what offering you want to bring to market or how you want to better reach your customers. Together, we will find the right digital Solution.

Contact us now